For Fall/Winter 2018, a new TAAKK collection was debuted during the New York Fashion Week events for men.
All of the pieces that were presented were unique in their own way, which was in large part due to the painted designs that were included on many of them. These designs gave the apparel a more rugged, grungy, and worn feel, helping to set the Japanese label apart from the many others that presented their designs over the course of the week.
Apart from the painted clothing, the Fall/Winter 2018 TAAKK collection included sweaters with droopy smiley faces, shirts made entirely of branded tape that celebrates both the brand Fashion Week, and other boldly printed garments.
Image Credit: Leila Jacue / Fucking Young!
Key Themes Behind This Trend
- Unconventional Menswear Markings
- The trend of unconventional markings on menswear creates an opportunity for innovative paint and dye techniques.
- Grungy Apparel Style
- The grunge-inspired style in menswear presents an opportunity for edgy and distressed fabric treatments.
- Branded Design Elements
- The use of branded design elements in menswear creates an opportunity for bold branding and logo placements.
Where This Applies
- Fashion
- The fashion industry can capitalize on these trends by experimenting with different paint and print techniques to create unique designs.
- Textile Manufacturing
- Textile manufacturers can explore new ways to create distressed and worn looks on fabrics for use in the menswear market.
- Marketing and Advertising
- Marketing and advertising industries can create campaigns centered around the branding and logo placement trend in menswear.
