PUMA has showcased the new Manchester United kit, which is the third kit for the upcoming 2019/2020 season. Where previous designs for the season take inspiration from the industrial past of the city, this design takes inspiration from the team's play style. The team plays with an attacking style, and the new Manchester United kit takes inspiration form this.
The jersey features a bright design, with yellow and peach contrasting colors on the top and bottom of the jersey. The lower portion of the uniform will feature yellow socks and peach shorts. The kit's bright contrasting colors aim to replicate and exciting fast paced play style. City Manager Pep Guardiola offers an explanation, “on the pitch, our aim is to play attacking and entertaining football and I’m delighted that the PUMA design team has used this as inspiration for our new third kit.”
Image Credit: Puma
Why This Trend Is Growing
- Bright Soccer Jerseys
- Opportunity for sports apparel companies to create bold and vibrant designs that reflect a team's play style.
- Team-inspired Uniforms
- Opportunity for brands to design uniforms that capture the essence and philosophy of a sports team, enhancing team identity.
- Contrasting Colors in Sports Apparel
- Opportunity for apparel companies to experiment with contrasting colors to create visually appealing and dynamic sports clothing.
Industries Being Reshaped
- Sports Apparel
- Disruptive innovation opportunity to create innovative and eye-catching designs that resonate with sports fans and players.
- Professional Sports
- Opportunity for teams to collaborate with brands to develop unique and visually striking jerseys that enhance team branding.
- Sports Marketing
- Opportunity for sports marketing agencies to leverage team-inspired jerseys as a way to engage fans and create buzz around the team.
