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Salted Chocolate Snack Bites

The Nestlé Munchies Salted Caramel Fudge Has a Balanced Flavor

— June 22, 2021 — Marketing
Nestlé Munchies Salted Caramel Fudge is being launched by the brand in the UK to offer consumers with a flavorful treat to enjoy when looking for a balanced taste that will call to mind premium baked goods.

The snack features a biscuit center that has been paired with a salted caramel fudge filling before being covered in milk chocolate. The treats will be available for purchase starting in August at a price point of £1.59 per 97-gram sharing bag.

Brand Manager Amy Kendall spoke on the new Nestlé Munchies Salted Caramel Fudge flavor saying that, "We know there is always great excitement around the launch of a new Munchies flavour, and we think we have come up trumps with our Salted Caramel Fudge. A sensational mix of sweet and salty, we predict our newest Munchies will be flying off the shelves this summer.”
Trend Themes
1. Premium Baked Goods Flavors - Promote the popularity of premium baked goods flavors in the snack food industry through unique or innovative combinations.
2. Salted Caramel Snack Food Products - Increase the variety of salted caramel snack food products in the market, catering to consumers who crave sweet-salty combinations.
3. Flexible Product Packaging - Provide snack food products with flexible packaging options that allow for consumers to enjoy the treats on-the-go with minimal clean-up required.
Industry Implications
1. Snack Food - Manufacturers can create innovative flavors in snack food, such as salted caramel fudge, to attract consumers looking for unique flavor combinations.
2. Chocolate Confectionery - Develop chocolate confectionery using bold flavors that differentiate yourself from the traditional chocolate flavor options.
3. Flexible Packaging - Incorporate flexible packaging into various industries, including snack food and confectionery, for convenience and extended shelf life benefits.
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