For small, local businesses, relying on word of mouth alone is a frustratingly uncontrollable method of marketing, so 'Neighborhood Postcard' gives those businesses a more active way to market themselves. The app lets businesses send marketing postcards to homes within a preset radius, giving small businesses a convenient way to target the neighborhoods that they work in.
Neighborhood Postcard keeps an updated address list for homes across the country, so users can be confident that their marketing materials will only reach the residences that they've specified. With the app, users drop a pin to mark off the neighborhood they want to reach, and the app shows them how many houses that equates to. Users then design their postcard using preset templates as well as photos of their work, and the app takes care of the rest.
Key Themes Behind This Trend
- Localized Marketing
- Neighborhood Postcard offers small businesses a more active way to market to a specific area, creating opportunities for localized marketing trends.
- Postcard Marketing
- Neighborhood Postcard brings back the traditional marketing method of postcard advertising, opening up new postcard marketing trends.
- Mobile Marketing
- Neighborhood Postcard's mobile app provides a new way to market to customers, creating opportunities for mobile marketing trends.
Where This Applies
- Direct Mail Marketing
- Neighborhood Postcard's marketing postcard app creates new opportunities for the direct mail marketing industry to reach targeted audiences.
- Small Business Marketing
- Neighborhood Postcard's app is designed specifically for small businesses, making it an ideal option for the small business marketing industry.
- Mobile App Development
- Neighborhood Postcard's mobile app is a disruptive innovation that opens up opportunities in the mobile app development industry.
