The food chain is increasingly focusing on consumer packaged goods to provide nutritious and convenient ways to stay fueled, which is seeing brands like Terrafertil Nature's Heart Superfoods increase in popularity.
The brand offers plant-based foods that are all organic, packed with vitamins and antioxidants to provide consumers with an alternative way to get all of the nutrients they need on a daily basis. The brand creates foods and supplements including such ranges as 'Coconut,' 'Seeds + Nibs,' 'Smoothie,' 'Superpowders' and 'Superfood Snacks' with the 'For Kids' line set to launch soon in the UK.
The Terrafertil Nature's Heart Superfoods brand was recently purchased by Nestle, which will enable it to expand its international reach and expand into new markets at an accelerated rate.
Key Themes Behind This Trend
- Plant-based Foods
- Expanding plant-based food lines that offer organic and antioxidant-rich products create opportunities for healthy and sustainable food options.
- Convenient Nutritious Foods
- Continued focus on developing nutritious prepackaged foods that provide convenient ways to consume a healthy diet enables busy consumers to stay fueled on-the-go.
- Supplements and Superfoods
- Increased demand for supplements and superfoods that contain antioxidants and essential vitamins drive innovation in the food industry, creating opportunities for new products and markets.
Where This Applies
- Food and Beverage
- The food and beverage industry is seeing a shift towards healthy, organic, and sustainable options that prioritize nutrition and convenience.
- Supplements and Vitamins
- The supplements and vitamins industry has an opportunity to create new products that cater to health-conscious consumers looking for antioxidant-rich and nutrient-dense options.
- Retail and Consumer Goods
- Retail and consumer goods industries can focus on curating a range of prepackaged foods that offer transparency in ingredients and prioritize convenience with healthy and sustainable options.
