Soonish is a new and refreshing natural beer that's low in calories and sugar, and made with a handful of wholesome ingredients. The beer comes in at 4.2% ABV and it's naturally gluten-free, as well as non-GMO, unfiltered and free from preservatives or flavoring.
Brewed with simple ingredients like millet, sorghum, banana and honey, the beer is on a mission to disrupt the alternative beer market with a lighter option that incorporates elements of cider, hard seltzer and kombucha. Soonish Co-Founders Greg Maiatico and Chip Welsh say, "In crafting Soonish we sought out an adult beverage that contained the lighter benefits of ‘natural’ while remaining ‘beer-like.'" The brand responds to growing consumer interest in better-for-you beer products with added benefits and natural beer for feel-good drinking occasions.
Key Themes Behind This Trend
- Low-sugar Beer
- Soonish created a new natural beer option that is low in calories and sugar to respond to the growing interest in better-for-you beer products.
- Wholesome Ingredients
- Soonish's use of simple ingredients like millet, sorghum, banana and honey creates an opportunity for disruptive innovation in the natural beer market.
- Alternative Beer
- Soonish's combination of elements from cider, hard seltzer and kombucha creates a disruptive innovation opportunity in the alternative beer market.
Where This Applies
- Craft Beer
- Craft beer companies can take advantage of the consumer interest in low-sugar and natural beer options with wholesome ingredients.
- Alcoholic Beverages
- The use of wholesome ingredients and lower sugar content in alcoholic beverages could become a disruptive innovation opportunity within the industry.
- Health and Wellness
- The growing interest in better-for-you beer products with added benefits creates an opportunity for health and wellness companies to expand their offerings into the beer market.
