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Clarins' New 'My Clarins' Range Targets Consumers Under 30

 - Dec 18, 2018
References: clarinsusa & cosmeticsbusiness
French cosmetics company Clarins typically formulates and brands its products for consumers over the age of 30 but in the new year it will be launching an all-new clean beauty range called 'My Clarins' that is set to appeal to Millennial consumers.

This new range targeted at consumers between the ages of 18 and 29 is primarily made up of products of natural origin, as well as options that are vegan-friendly and are contained in recycled packaging. The My Clarins products can be distinguished by their clean white packages accented by colorful lids.

The clean beauty My Clarins products include the Healthy Skin In & Out Complex, which is said to offer a solution to skin issues by internally and externally nourishing the skin with ingredients like hydrating coconut water and clarifying Alpine rose.