What is the trend of clear formulation cosmetics?

Opportunity for brands to create innovative clear cosmetic products with multi-use applications.

What is the trend of glass skin trend?

Opportunity to offer products that cater to the consumer demand for glass skin look.

What is the trend of non-sticky formulations?

Opportunity to create cosmetic products with non-sticky formulations for better customer experience.

What are the implications for the cosmetics industry?

Cosmetic brands can innovate by providing clear makeup products for glass skin with non-sticky formulations.

What are the implications for the skincare industry?

Skincare brands can produce innovative glass skin-focused products with clear formulations and non-sticky texture.

What are the implications for the beauty tools industry?

Beauty tool manufacturers can develop applicators that specifically cater to the clear cosmetics market with multipurpose applications for glass skin look.

Translucent Multi-Use Highlighters : multi-use highlighter

Translucent Multi-Use Highlighters

High-End Highlighter Collections Image 1

High-End Highlighter Collections Image 2

Becca's Highlighter Provides a Non-Sticky, "Glass-Like Glow"

Laura McQuarrie — July 28, 2020 — Fashion

References: beccacosmetics & thezoereport

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Becca Cosmetics is known for highlighters like the best-selling pinky-peach pearl Champagne Pop but the brand's newest multi-use highlighter has no color at all. The Zero No Pigment Glass Highlighter for Face + Lip promises a "glass-like glow" and a formula that's non-sticky.

Unlike many highlighters that are packaged in a pump, a tube or a pan, this one resembles a clear lip gloss, complete with a similar applicator for swiping the product precisely over the high points of the face. The product can be applied to the lips for ultra-glossy shine but the versatile clear formula also helps to provide the look of coveted glass skin when used to accent the temples or cheekbones.

Image Credit: Becca Cosmetics

Trend Themes

Clear Formulation Cosmetics — Opportunity for brands to create innovative clear cosmetic products with multi-use applications.
Glass Skin Trend — Opportunity to offer products that cater to the consumer demand for glass skin look.
Non-sticky Formulations — Opportunity to create cosmetic products with non-sticky formulations for better customer experience.

Industry Implications

Cosmetics — Cosmetic brands can innovate by providing clear makeup products for glass skin with non-sticky formulations.
Skincare — Skincare brands can produce innovative glass skin-focused products with clear formulations and non-sticky texture.
Beauty Tools — Beauty tool manufacturers can develop applicators that specifically cater to the clear cosmetics market with multipurpose applications for glass skin look.

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