Becca Cosmetics is known for highlighters like the best-selling pinky-peach pearl Champagne Pop but the brand's newest multi-use highlighter has no color at all. The Zero No Pigment Glass Highlighter for Face + Lip promises a "glass-like glow" and a formula that's non-sticky.
Unlike many highlighters that are packaged in a pump, a tube or a pan, this one resembles a clear lip gloss, complete with a similar applicator for swiping the product precisely over the high points of the face. The product can be applied to the lips for ultra-glossy shine but the versatile clear formula also helps to provide the look of coveted glass skin when used to accent the temples or cheekbones.
Image Credit: Becca Cosmetics
Key Themes Behind This Trend
- Clear Formulation Cosmetics
- Opportunity for brands to create innovative clear cosmetic products with multi-use applications.
- Glass Skin Trend
- Opportunity to offer products that cater to the consumer demand for glass skin look.
- Non-sticky Formulations
- Opportunity to create cosmetic products with non-sticky formulations for better customer experience.
Where This Applies
- Cosmetics
- Cosmetic brands can innovate by providing clear makeup products for glass skin with non-sticky formulations.
- Skincare
- Skincare brands can produce innovative glass skin-focused products with clear formulations and non-sticky texture.
- Beauty Tools
- Beauty tool manufacturers can develop applicators that specifically cater to the clear cosmetics market with multipurpose applications for glass skin look.
