Low-Slung Blocky Concrete Homes

MR 53 Stands Out from the Homes That Surround It

Concrete is a material more common in industrial buildings than in private homes because of its strength and relatively low cost, but MR 53 is a primarily concrete abode that nonetheless looks comfortable and appealing to live in. The home, which was designed by architecture studio BLOCO, is squat and broad, making it look starkly different from the homes that surround it in a suburban neighborhood of Brasilia.

If MR 53 looks like it adheres to the design styles of the 60s and 70s, that isn't a false assumption. The home was indeed originally built by renowned local architect Milton Ramos, but BLOCO retrofitted and redesigned the home to make it fall more squarely in line with the living situation of the current owner.

Image Credit: <a target="_blank" rel="nofollow" href="https://www.joanafranca.com/">Joana Franca</a>

Concrete Homes
Innovative use of concrete materials in home design presents an opportunity for disruption in the construction industry.
Retrofit Architecture
The increasing demand for renovating existing properties presents a potential market for innovative retrofitting approaches and solutions.
Squat and Broad Design
The popularity of the squat and broad design style seen in MR 53 may serve as inspiration for future home designs and décor trends.

Who This Affects Most

Construction
The construction industry may benefit from exploring new, innovative materials for building homes and structures.
Architecture
Architects and designers can capitalize on the trend of retrofitting existing properties by offering unique design and renovation services.
Interior Design
The distinctive style of MR 53's squat and broad design may inspire new interior design trends that prioritize a minimalist and industrial aesthetic.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 15%
Freshness 8%