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Competitive Fantasy Sports Campaigns

FanDuel Launched the New 'More Ways to Win' Campaign

— August 14, 2019 — Marketing
FanDuel, the fantasy sports platform, recently launched the new 'More Ways to Win' campaign through two separate commercials -- 'Toupee' and 'Armrest Battle.'

The former video, Toupee, focuses on a football fan in a stadium restroom whose toupee keeps blowing askew due to an overzealous hand dryer. Another fan walks by and loudly exclaims "I knew it," however, rather than pointing out the wig, the fan is referring to the winning team of the game, ending the scene by saying "If you know it, bet it."

The latter video, Armrest Battle, focuses on two passengers sitting side-by-side aboard an airplane. The two are struggling to overtake one another for possession of the previous armrest. One of the characters states: “I wish there were more ways to win at this" while the other explains the ways to win with FanDuel's fantasy season.

The competitive, male-focused campaign seeks to use humor and relatable situations to connect with a broader demographic of consumers.
Trend Themes
1. Fantasy Sports Marketing - Disruptive innovation opportunity: Develop creative marketing campaigns that use humor and relatable situations to engage a broader demographic of fantasy sports enthusiasts.
2. Engaging Advertisement Strategies - Disruptive innovation opportunity: Create advertisements that play on common scenarios and use humor to establish a connection with consumers.
3. Broader Consumer Targeting - Disruptive innovation opportunity: Expand the target audience for fantasy sports platforms by developing campaigns that resonate with a wider demographic, such as focusing on humor and relatability.
Industry Implications
1. Fantasy Sports Platforms - Disruptive innovation opportunity: Enhance the user experience by incorporating humor and relatability in platform features, promotions, and engagement strategies.
2. Marketing and Advertising - Disruptive innovation opportunity: Utilize humor and relatable situations in advertisement strategies to create stronger connections between brands and consumers.
3. Consumer Engagement - Disruptive innovation opportunity: Develop new ways to engage consumers in fantasy sports platforms by focusing on humor, relatability, and creative promotions.
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