With March Madness underway—a month with a staggering 32 basketball games—Buffalo Wild Wings is debuting the BnB-Dubs, a Bed n’ Breakfast that allows guests to safely fall asleep in the bar.
To get a chance to stay in the BnB-Dubs, contestants need to complete a three-step process. First, they must record a video of themselves to show why they are the ultimate March Madness Fan. Next, post the video on both Instagram and Twitter tagging a friend with the hashtag #bnbdubscontest. Lastly, make sure to check your direct messages to see if you and a friend have been selected to stay at the BnB-Dubs.
The winners will be able to stay at this fun-filled Bed n'Breakfast between March 19 - 20.
Key Themes Behind This Trend
- Sports-themed Accommodations
- There's an opportunity to create sports-themed accommodations that provide fun-filled experiences for guests throughout the year.
- Experience-based Marketing
- Brands can leverage experience-based marketing by creating unique opportunities for customers to engage with their brand and create memorable experiences.
- Social Media Contests
- Social media contests can be used to generate buzz and engagement around new products or services, providing a low-cost and effective way to reach customers and build brand awareness.
Where This Applies
- Hospitality
- The hospitality industry can innovate by creating sports-themed accommodations and providing unique and memorable experiences for guests.
- Marketing
- Marketing professionals can leverage experience-based marketing to create engaging campaigns that generate excitement around a brand and build customer loyalty.
- Social Media
- Social media platforms can create opportunities for brands to run contests and help brands generate buzz and engagement around their products or services.
