Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Chain is Kicking Off Its New Monopoly Campaign with Free Rides

 - Mar 30, 2016
References: washingtonpost & eater
McDonald's is kicking off its new Monopoly campaign in the city of Washington, D.C. by giving away free rides. While the chain's famous Monopoly promotion is nothing new, this year McDonald's is kicking off the contest in a big way.

To celebrate the new Monopoly campaign and the 40th anniversary of Washington's Metro service, McDonald's will be giving away $10,000 in fares. The chain has already handed out 2,000 SmarTrip cards, each of which is loaded with $5. The cards were packaged in commemorative sleeves with nods to the chain's annual Monopoly promotion. As president of the McDonald’s Family Restaurants of Greater Washington, D.C. Bryan Cleghorn explains, "Partnering with WMATA was a natural tie-in that allowed thousands in the Greater Washington area to celebrate the start of the game with us."

The promotion demonstrates how brands can drum up renewed excitement for annual promotions and ongoing campaigns.