The Moncler AR Lookbook Shares Psychedelic Coat Designs

 - Oct 15, 2018
References: moncler & designboom
Designed by the future-forward creative unit at W+K Amsterdam, the Moncler AR lookbook gives new insight into the clothing brand's ambitious 'Genius Project.' This one-of-a-kind AR lookbook features a range of 3D immersive figures, all of which launch viewers into eight of the collections featured in the Genius Project. Included in the AR experience are designs from Pierpaolo Picciolo, Kel Ninomya, Craig Green, Hiroshi Fujiwara, Palm Angels and Simone Rocha.

Throughout the Moncler AR lookbook, viewers can seek out and uncover images that bend and twist reality to showcase the items in the collection. These AR figures illustrate the base forms of the collection while also showcasing them with psychedelic transformations.

Image Credit: Moncler, W+K Amsterdam Photo Credits: designboom