Designed by the future-forward creative unit at W+K Amsterdam, the Moncler AR lookbook gives new insight into the clothing brand's ambitious 'Genius Project.' This one-of-a-kind AR lookbook features a range of 3D immersive figures, all of which launch viewers into eight of the collections featured in the Genius Project. Included in the AR experience are designs from Pierpaolo Picciolo, Kel Ninomya, Craig Green, Hiroshi Fujiwara, Palm Angels and Simone Rocha.
Throughout the Moncler AR lookbook, viewers can seek out and uncover images that bend and twist reality to showcase the items in the collection. These AR figures illustrate the base forms of the collection while also showcasing them with psychedelic transformations.
Image Credit: Moncler, W+K Amsterdam <br><br>Photo Credits: <a rel='nofollow' class='FourteenG' href='https://www.designboom.com/technology/moncler-genius-ar-book-wieden-kennedy-10-15-2018/'>designboom</a>
What Makes This Trend Stand Out
- Ar-fueled Fashion Shows
- Using AR technology to showcase fashion collections in immersive and transformative ways.
- Genius Project Collaborations
- Collaborating with multiple designers for a diverse range of fashion collections.
- Immersive 3D Lookbooks
- Creating interactive and visually captivating lookbooks through 3D technology.
Sectors Adopting This
- Fashion and Apparel
- Implementing AR technology to enhance fashion showcases and consumer experiences.
- Creative and Design
- Exploring AR as a medium for innovative visual storytelling and expression.
- Technology and Software
- Developing AR applications and platforms for the fashion industry.
