Shake Shack has partnered with GrubHub in order to create a door-to-door mobile delivery service. The two companies will create a Shake Shack direct-to-POS menu. Customers can currently access the delivery partnership at four different US locations, including in Manhattan, Chicago, New Jersey, and Connecticut. A US-wide rollout is expected after testing.
The menu will use GrubHub's "Just in Time" infrastructure to ensure a quick turnaround from placing an order to delivery. The mobile delivery service will be able to inform customers immediately when their order is ready. Shake Shack will also be able to use other GrubHub tools including tools that will analyze ordering data. This will allow Shake Shack to better cater its service to its customers ordering habits. Shake Shack will also be able to use the GrubHub real-time customer and operations support network.
Image Credit: Shake Shack