The Oggs mini vegan bites are being launched by the brand to offer consumers a high-quality baked good that makes use of its signature liquid egg alternative. The snacks will include the Flapjacks, Brownies and Millionaire's Shortbread, which are all characterized by their plant-based recipe. The products feature the patented Oggs Aquafaba in the mix that was previously launched in UK stores earlier this year.
The Oggs mini vegan bites are set to launch in January 2021 and will come in small bite-sized servings that are each individually packaged in 100% recycled plastic. The treats will come with nine bites to a box and will be available for purchase at Sainsbury's and WHSmith stores at a price point of £2.25 each.
Why This Trend Is Growing
- Plant-based Snacks
- The increasing demand for vegan-friendly snacks presents an opportunity for businesses to create a variety of plant-based snack options.
- Sustainable Packaging
- The use of 100% recycled plastic in packaging can meet the growing consumer demand for eco-friendly products and provide a competitive edge for brands.
- Liquid Egg Alternatives
- The development of innovative liquid egg alternatives opens up possibilities for creating vegan baked goods without compromising taste or texture.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry has an opportunity to cater to the increasing demand for vegan-friendly snacks and capitalize on the growing plant-based market.
- Packaging
- The packaging industry can seize the opportunity to innovate sustainable packaging solutions that align with consumer preferences for eco-friendly products.
- Food Technology
- The food technology industry can explore and develop more liquid egg alternatives to create a wide range of vegan baked goods with improved taste and texture.
