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Miller Champagne Has Been Created as "The Beer of Champagnes"

 - Mar 30, 2018
References: designcue & packagingoftheworld
The Miller Champagne has been created as a conceptual product for the Miller High Life brand as a cheeky take on the brand's iconic libation. Created by Matt Erickson of the Cue creative agency, the concept product expands on the brand's slogan as being "The Champagne of Beer" by formulating a new product known as "The Beer of Champagne." The champagne has been created in regular and light varieties, and identifies what could be done to create a libation that is a high-end take on an accessible brand.

The Miller Champagne concept has been created with exceptional branding that makes it appear as a high-end bottle of sparkling wine, while the marketing materials include sunglass-wearing models posing elegantly with glasses of the product.