This wedding season, Miller High Life (the so-called "Champagne of Beers") is inviting adults ages 18 and up to get ordained and "Become an Officiant of High Life." This new opportunity was made possible in a partnership between Miller High Life and Universal Life Church, a non-denominational religious organization that brings together people from all walks of life.
After heading to the website, verifying their age and creating an account with ULC, certified adults will get ordained and they will receive a free Officiants of High Life package, which includes an Officiant of High Life membership card and business cards. Additionally, they will have the chance to get a limited-edition High Life x Tie Bar formalwear gift set based on availability.
What Makes This Trend Stand Out
- Alcohol Brand Memberships
- Alcohol brands are making their customers members through unique memberships and rewards programs.
- Brand Partnerships with Religious Organizations
- Brands are partnering with religious organizations to offer unique experiences and opportunities for their customers.
- Non-traditional Wedding Services
- Companies are disrupting the traditional wedding industry by offering non-traditional services like beer brand officiant memberships.
Sectors Adopting This
- Alcohol Industry
- Alcohol brands can explore innovative memberships and loyalty programs to engage their customers.
- Religious Organizations
- Religious organizations can partner with brands to offer unique experiences and expand their reach to new audiences.
- Wedding Industry
- Companies can offer unique and non-traditional wedding services to stand out in the crowded wedding industry.
