Michelberger Hotel in Berlin is a Cash-Crunched Traveler's Dream

 - Apr 18, 2010   Updated: Jun 23 2011
References: aisslinger.de & michelbergerhotel
The Michelberger Hotel is a budget-friendly hip hotel in Berlin founded by Tom Michelberger. This 119-room hotel is located next to the Oberbaum Bridge and the river Spree. Five different room categories offer a range of different layouts. Loft bed areas above the bathrooms and super-high ceilings give a sense of vertical drama and airiness.

The Michelberger Hotel opened last September and was redesigned by the
Internationally renowned Werner Aisslinger.

Implications - With the economic recession looming in the backs of many consumer's minds, individuals are reluctant to spend cash but still want the benefits. Companies should consider how they can provide cheaper products that offer the sensation of luxury without the high costs. This will put these businesses ahead of leading competitors.