Off-Kilter Language Ads

These Biblioteca EPM English Class Ads Show Slightly Messed Up Objects

Learning any kind of new language is a challenge and these funny ads by Biblioteca EPM illustrate the difference between saying it and saying it right. Although you can still tell that the objects that have been constructed in the ads are a bicycle and a pair of scissors, they don't quite look right and they sure won't be able to function as they should either.

The ads are a clever way to visually represent how you can get by with basic broken language, but everything runs so much more smoothly when everything is in working order. The funny print ads were created for Biblioteca EPM by Mccann Colombia, advertising what a difference an English class can make.

Language Learning
Disruptive innovation opportunity: Developing new and interactive language learning platforms that can enhance the experience for learners.
Visual Representation
Disruptive innovation opportunity: Creating visually engaging and creative advertisements to effectively communicate messages or concepts.
Communication Enhancement
Disruptive innovation opportunity: Designing tools or technologies that facilitate communication and improve language proficiency.

Sectors Adopting This

Education
Disruptive innovation opportunity: Building innovative language education programs that cater to personalized learning needs and promote effective language acquisition.
Advertising
Disruptive innovation opportunity: Leveraging creative and unconventional approaches to advertising to capture audience attention and deliver impactful messages.
Technology
Disruptive innovation opportunity: Developing language learning apps or platforms that utilize AI and immersive technologies to enhance language acquisition and fluency.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 27%
Activity 60%
Freshness 8%