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Instaddicted Superhero Feeds

These Fake Uploads Suggest Even Heroes Can be Social Media Addicts

— July 28, 2013 — Social Media
While superheroes may have special powers, it doesn’t mean they don’t suffer from a social media addiction like many regular humans. Sierra Katow provides a pretend look into what superhero Instagram feeds would look like. This series features a variety of famous comic book characters, including Spiderman, Superman, Batman, Thor and Iron Man form the Avengers series.

The Instaddicted heroes upload sweeping views and write hilarious hashtags. It seems even Peter Parker and Tony Stark take time out of their evil-fighting day to take pictures, ruminate over the right filter and think of a funny caption, only to text their BFF asking them to like their new pic since no one else has. Even Bruce Wayne engages in comment wars—a telltale sign of a social media addict.
Trend Themes
1. Superhero Social Media Addiction - The rise of parody content depicting superheroes with a social media addiction in popular culture opens opportunities for innovative marketing campaigns that playfully leverage this theme.
2. Humorous Instagram Spoofing - Content creators are using satirical social media postings of superheroes and fictional characters as a way of driving social media engagement reach while delivering humor and entertainment.
3. Pretend Identities in Pop Culture - Pop culture enthusiasts are exploring the idea of how imagined characters would behave on social media in the form of ‘pretend accounts’, creating a new type of online celebrity.
Industry Implications
1. Marketing and Advertising - Brands can leverage parody content in their marketing communications to create a memorable and humorous connection with their customers.
2. Social Media - Social media platforms can promote the popular trend of humorous fictional character spoofs as a way of encouraging engagement and user-generated content.
3. Entertainment - Content creators can use the current trend of social media addiction and pretend identities in popular culture to produce new forms of entertaining content based on this theme.
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