Instagram is now testing hidden like counts in the United States. The venture into hidden like counts attempts to reduce any potential harm the platform could cause users. The company previously tested hiding like counts in other countries including Canada, Australia, Japan, and New Zealand and more.
Instagram notes that hiding like counts on the platform reduces any potential competitive behaviors that can arise when users overvalue likes. Specifically, the platform is attempting to reduce any potential anxiety that could be the cause of comparing likes across users. The Instagram CEO, Adam Mosseri, spoke about the company’s decision, “We will make decisions that hurt the business if they help peoples' well-being and health.”
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