For a limited time this December, those who are in Japan will be invited to interact with a unique mechanical instrument when they visit the Nescafe Harajuku cafe.
Inside the cafe, there is a large-scale wooden installation by Shuta Hasunuma called the 'Coffee Moment Ensemble' that is made up of xylophone pieces, wooden blocks and keys. When one takes a step back from the musical art piece, it's revealed that the entire structure is shaped to resemble an oversized mug of coffee.
The playful installation challenges consumers to make use of the Nescafe Barista i app to place an order, or choose from six moods to receive a corresponding drink. When activated, the unique mechanical instrument begins making festive music while a patron's coffee drink is prepared by an automated Nescafe barista.
What's Driving This Trend
- Interactive Mechanical Instruments
- The use of interactive mechanical instruments in cafes creates a unique and engaging customer experience.
- Playful Installation
- Cafes incorporating playful installations create a fun and memorable atmosphere for customers.
- Automated Baristas
- The rise of automated baristas in cafes streamlines the coffee ordering process and increases efficiency.
Who This Affects Most
- Cafes and Restaurants
- Cafes and restaurants can leverage interactive mechanical instruments to differentiate themselves and attract more customers.
- Art and Design
- The integration of playful installations in art and design can create interactive experiences that captivate audiences.
- Food and Beverage Technology
- The development of automated baristas in the food and beverage industry presents new opportunities to enhance customer service and streamline operations.
