Frozen Meatless Lasagnas

Stouffer's Meatless Lasagna is Made with Sweet Earth Awesome Grounds

Stouffer’s Meatless Lasagna is a vegetarian-friendly dish that offers a twist on a comforting meal with plant-based beef. The new product from Nestlé’s Stouffer’s brand features the plant-based beef alternative by Sweet Earth, which was acquired by Nestlé in 2017. The large, preservative-free lasagna is made with Sweet Earth Awesome Grounds, which are packed with plant-based protein, as well as other classic lasagna ingredients like real mozzarella cheese and tomato sauce with herbs.

The plant-based beef is made with pea protein and has the potential to entice both vegetarian and flexitarian consumers who are interested in exploring some of the innovative meat-free options that are available today.

The frozen lasagna is set to be available on Amazon Fresh as of Spring 2020.

Image Credit: Nestle

Plant-based Meat Alternatives
The rise of plant-based meat alternatives presents an opportunity for companies to develop innovative products that cater to vegetarian and flexitarian consumers.
Convenience in Frozen Food
The demand for convenient, ready-to-eat meals is creating opportunities for the development of innovative frozen food options.
E-commerce in Grocery
The availability of frozen meatless lasagnas on Amazon Fresh highlights the growing trend of e-commerce in the grocery industry, providing opportunities for online retailers and food manufacturers.

Industries Being Reshaped

Plant-based Food Industry
Companies in the plant-based food industry can capitalize on the increasing popularity of vegetarian and flexitarian diets by creating innovative and delicious meatless options like frozen meatless lasagnas.
Frozen Food Industry
The frozen food industry can leverage the demand for convenient and ready-to-eat meals by introducing innovative frozen meatless lasagnas and other plant-based options.
E-commerce Industry
The e-commerce industry can tap into the growing trend of online grocery shopping by offering a wide variety of innovative frozen food products, including meatless lasagnas, through platforms like Amazon Fresh.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 20%
Activity 9%
Freshness 9%