Food products such as meat sausages don't traditionally have the reputation for being fashionably packaged, but Maham sausages change this with a fashionably chromatic aesthetic.
The branding design is the work of Masoud Rostami and features each of the sausage tubes with a bright neon background that has been treated with abstract black oval shapes. This attention to detail, texture and form helps to elevate the product from being somewhat ordinary, to fashionable enough for the catwalk.
Everyday products such as foods and beverages are being packaged and branded today in a way that makes them appear more lifestyle-oriented. This is evident with Maham meat sausages and helps to satisfy a growing demand for premium products across a multitude of market verticals.