The Mcdonald’s Birthday Party Campaign Takes Kids off Parent's Hands
Meghan Young — June 22, 2012 — Marketing
References: ddb & ibelieveinadv
Children may not necessarily be monsters (although some parents and guardians may disagree), but the McDonald’s Birthday Party campaign does show that they can be difficult from time to time. Ok, it might depict children as the monsters and animals they are described from time to time, but the point is that unruly kids can be looked after, especially when given what they really want.
The McDonald’s Birthday Party campaign was conceived and executed by the DDB ad agency based in Johannesburg, South Africa. Overlaid on top of the image of a parent dropping a child off at their friend's house is the tag line, "Make [kid's name] our problem." There is no shame in parents looking for an easy way out sometimes, and that is exactly what McDonald's is proposing.
The McDonald’s Birthday Party campaign was conceived and executed by the DDB ad agency based in Johannesburg, South Africa. Overlaid on top of the image of a parent dropping a child off at their friend's house is the tag line, "Make [kid's name] our problem." There is no shame in parents looking for an easy way out sometimes, and that is exactly what McDonald's is proposing.
Trend Themes
1. Parental Convenience - The McDonald's Birthday Party campaign taps into the growing trend of parents seeking convenient solutions for childcare.
2. Creative Ad Campaigns - The clever and humorous approach of the McDonald's Birthday Party campaign demonstrates the potential for disruptive innovation in the advertising industry.
3. Child-focused Marketing - The McDonald's Birthday Party campaign highlights the increasing importance of tailoring marketing efforts towards children in order to capture their attention and loyalty.
Industry Implications
1. Fast Food - The McDonald's Birthday Party campaign showcases an opportunity for fast food chains to attract parents by offering child-friendly and convenient services.
2. Advertising - The success of the McDonald's Birthday Party campaign indicates a disruptive opportunity for ad agencies to create unique and relatable campaigns that resonate with audiences.
3. Childcare - The McDonald's Birthday Party campaign suggests potential for disruption within the childcare industry by offering convenient solutions for parents in need of a break.
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