Smashburger's Halloween promotion offers a free milkshake to any child dressed in costume. COVID-19 continues to pose unique challenges as the year goes on. With fall in full swing, many are starting to see the effects the virus is having on seasonal holidays, like Halloween. With that in mind, lockdown restrictions are particularly hard on children who may not understand the full intensity of the situation. With forms of escapism and entertainment becoming less available, many parents are implementing makeshift Halloween ideas to keep the little ones busy.
Smashburger's Halloween promotion serves as a compromise to these issues, presenting an opportunity for the child to show off their best costume, while receiving a sweet treat.
Image Credit: Smashburger
What Makes This Trend Stand Out
- Homemade Halloween Activities
- Parents are implementing makeshift Halloween ideas to keep children entertained amidst lockdown restrictions.
- COVID-19 Adapted Promotions
- Businesses are finding creative ways to offer safe and engaging promotions during the pandemic.
- Costume-incentivized Marketing
- Companies are using costume-based promotions to attract customers and create a festive atmosphere.
Sectors Adopting This
- Restaurant
- Restaurants are adapting their promotions to offer incentives and entertainment for families during the pandemic.
- Event Planning
- Event planners are exploring new ways to create engaging Halloween experiences that can be enjoyed from home.
- Retail
- Retailers are implementing costume-themed marketing strategies to attract customers and boost sales during the Halloween season.
