Mary's Gone Crackers, best known for its certified organic, gluten-free, Kosher, non-GMO crackers, introduced Mary's Gone Kookies at Natural Products Expo West as part of its exploration of sweet offerings. The USDA Organic Kookies take the form of graham-style treats in Cinnamon, Honey and Chocolate varieties.
Ingredient-conscious consumers who prioritize organic snacks are often looking for products that are made with high-quality, natural ingredients that are free from harmful chemicals and additives. Beyond health benefits, these mindful shoppers are considerate of other factors like the environmental impact of their food choices. As the brand says, "You’ll see the word 'organic' on a lot of packaging these days. Ours is no exception. But you should know what organic stands for when used by Mary’s Gone Crackers. First of all, it means no pesticides, no synthetic fertilizers, no GMOs."
What's Driving This Trend
- Organic Graham-style Snacks
- The trend for organic, ingredient-conscious snacks is growing, creating opportunities for innovators to develop new products that are made with high-quality, natural ingredients and are free from harmful chemicals and additives.
- Exploring Sweet Offerings
- The exploration of sweet offerings by brands like Mary's Gone Crackers presents innovative opportunities to tap into the growing demand for organic, gluten-free, Kosher, non-GMO sweet treats that appeal to ingredient-conscious consumers.
- Environmental Impact Mindfulness
- As mindful shoppers increasingly consider the environmental impact of their food choices, innovators can cater to the trend by focusing on sustainable and eco-friendly practices throughout the supply chain of organic snack products.
Who This Affects Most
- Organic Snack Food
- The organic snack food industry can tap into the trend for ingredient-conscious consumers by developing products that are made with high-quality, natural ingredients that are free from harmful chemicals and additives.
- Gluten-free Snack Food
- The gluten-free snack food industry can explore sweet offerings, like Mary's Gone Kookies, to expand their product lines and cater to the growing demand for organic, gluten-free, Kosher, non-GMO sweet treats.
- Sustainable Food Production
- Integrating sustainable and eco-friendly practices throughout the supply chain of organic snack production presents innovative opportunities for brands to cater to mindful shoppers who prioritize the environmental impact of their food choices.
