The male cosmetics brand 'Nami' was designed by the creative firm 'Funky Business Branding Agency.'
In approaching the concept behind this range, the agency sought to ensure that its branding was based in research that determines the consumption patterns of male demographics – particularly in relation to cosmetics. The resulting collection is all black with minimal white labels that reveal the names of the products. The products are all based in herbal and other natural ingredients that are revealed through various symbols on the packaging. Ingredients in the male cosmetics line include tea tree, mint, aloe, honey, minerals and more.
This male cosmetics collection uses research and the preferences of this audience to target its specific needs and emphasize what it is drawn to.