Murray's Cheese, an artisanal cheese and specialty foods retailer, recently announced that it will be opening a fast-casual macaroni and cheese restaurant concept. Naturally, Murray’s Mac & Cheese is set to feature all of the cheeses from Murray's in pasta dishes—with pasta supplied by pasta maker Sfoglini, another iconic New York business.
Murray’s Mac & Cheese is set to open next to the cheese shop's Bleecker Street flagship store, making it a new hub for cheese lovers who want to do some shopping and stop by for a meal at the same time.
On-site, six signature macaroni and cheese meals will be shared, including options like the Classic with a secret blend of cheeses, Buffalo Chicken, Barbecue, French Onion and Carbonara. Murray’s Mac & Cheese will also be offering plenty of family-friendly options like the Little Mac for young ones and the Family Mac.
What's Driving This Trend
- Dedicated Macaroni Restaurants
- Opening a dedicated macaroni and cheese restaurant concept can disrupt the traditional fast-casual dining industry by offering unique and customizable pasta dishes to attract more customers.
- Artisanal Cheese Shop Restaurants
- Combining an artisanal cheese shop and a fast-casual restaurant concept can disrupt the food industry by offering customers a unique shopping and dining experience in one convenient location.
- Specialty Pasta Suppliers
- Partnering with local pasta makers to supply pasta dishes in a restaurant concept can disrupt the traditional supplier relationships in the food industry by promoting and supporting local businesses.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can benefit from opening dedicated macaroni and cheese restaurant concepts to attract customers and stand out from competitors.
- Retail
- The retail industry can benefit from combining an artisanal cheese shop and a fast-casual restaurant concept to offer customers a unique shopping and dining experience in one convenient location.
- Local Suppliers
- Local suppliers, such as pasta makers, can benefit from partnering with restaurants to supply pasta dishes and promote their products to a wider audience.
