Lush Japan recently announced the launch of the new language-free concept store in the Shinjuku district. The new store caters to the international market to allow customers from all over to experience the retail store without needing words. The store boasts a variety of digital functions in place of words including interactive walls with app-controlled lighting to help shoppers find their desired product.
"Shinjuku represents the ultimate version of what we want from a shop. Importantly, it was the first time our tech warriors and brand and shop design teams collaborated to create a retail space in a digital age," stated Adam Goswell, a Tech R&D manager at Lush Japan. The new store is also the biggest Lush retailer in Asia and spreads over four floors.
Key Themes Behind This Trend
- Language-free Concept Stores
- Disruptive innovation opportunity: Creating concept stores that cater to international customers by eliminating language barriers through digital functions.
- Interactive Walls with App-controlled Lighting
- Disruptive innovation opportunity: Introducing interactive walls with app-controlled lighting to enhance the shopping experience and help customers locate products.
- Collaboration Between Tech and Design Teams
- Disruptive innovation opportunity: Encouraging collaboration between tech and design teams to create futuristic retail spaces that embrace the digital age.
Where This Applies
- Retail
- Disruptive innovation opportunity: Introducing language-free concept stores and digital enhancements to revolutionize the retail industry and cater to international customers.
- Technology
- Disruptive innovation opportunity: Developing interactive walls with app-controlled lighting and other digital features to transform the way customers interact with technology in retail spaces.
- Design
- Disruptive innovation opportunity: Collaborating with tech teams to create innovative retail spaces that merge technology and design to cater to the needs of today's digital-savvy consumers.
