With the back to school season nearly upon us, many children are feeling uncertain due to all the new COVID-related adjustments. In an effort to calm student's nerves, Lunchables launched a hotline that incorporates lighthearted fun and incorporates the iconic brand's mascots and spokesanimals – Platy and Jackie, the platypus and jackalope pair.
Students and parents alike can call in to enjoy a music class that reminds everyone of the importance of wearing face masks and washing your hands, math exercise to stimulate the brain, a gym class that encourages everyone to move their bodies, and a lunch break with jokes and riddles.
Starting today until September 11th, families can call 1-877-BTS-RULZ to go on a silly, fun-filled journey with Lunchables. While rooted in lighthearted fun, the purpose of the line is to underscore the importance of new school procedures.