With the back to school season nearly upon us, many children are feeling uncertain due to all the new COVID-related adjustments. In an effort to calm student's nerves, Lunchables launched a hotline that incorporates lighthearted fun and incorporates the iconic brand's mascots and spokesanimals – Platy and Jackie, the platypus and jackalope pair.
Students and parents alike can call in to enjoy a music class that reminds everyone of the importance of wearing face masks and washing your hands, math exercise to stimulate the brain, a gym class that encourages everyone to move their bodies, and a lunch break with jokes and riddles.
Starting today until September 11th, families can call 1-877-BTS-RULZ to go on a silly, fun-filled journey with Lunchables. While rooted in lighthearted fun, the purpose of the line is to underscore the importance of new school procedures.
Key Themes Behind This Trend
- Kid-specific Hotlines
- Identifying children's unique needs and providing dedicated helplines to address their concerns and anxieties during challenging times.
- Brand Character Integration
- Incorporating iconic brand mascots and spokesanimals into innovative initiatives to engage and connect with target audiences.
- Multisensory Educational Experiences
- Creating interactive platforms that offer a combination of music, exercise, and entertainment to enhance learning opportunities.
Where This Applies
- Education Services
- Opportunity to develop specialized educational services and resources that address the emotional well-being of students.
- Food and Beverage
- Leveraging brand characters and consumer loyalty to create engaging experiences that go beyond traditional product offerings.
- Telecommunications
- Creating dedicated hotlines and helplines to support specific customer needs, such as providing information or addressing concerns.
