To remedy the fact that "eight out of 10 office workers said that they eat the same lunch every week at work," Kettle Chips put together a campaign to treat employees to an instant lunch upgrade.
As part of a stunt called #KettleUpgrade, the brand set up an outdoor lunch spot in the park and encouraged people in the nearby area to gather around the table to enjoy free British food. This included items described as "an English delicacy that no one likes," and others. Near the end of the lunch, those who decided to partake in the spontaneous treat were dazzled by a magic trick and a bag of Kettle Chips to upgrade the entire eating experience.
Elevated Lunch Campaigns
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