Website design can be a time-consuming process, especially when one's website is the only thing standing between themselves and their potential market, so 'Little Widgets' is a helpful tool for getting sites up and running more quickly. The platform offers scores of different pre-made widgets that cover most of the basic, stock functions one might expect on a website.
Much of the time, bespoke website design is simply overkill (no matter what the nearest digital agency professes). Sites typically only need to fulfill a limited series of actions, and there's no point in reinventing the wheel every time a site gets made. Little Widgets' responsive HTML popups and tools are easy to plug in, and they're far more affordable than designing the same thing from scratch.