Ultra-conservative countries have passed new laws barring men from working in lingerie shops. Only women can be hired as salespersons and shops who fail to comply are being shut down.
Shopkeepers are having difficulty complying with this law because they are hard-pressed to find women who are willing to work in lingerie shops, due to the extreme conservatism of their culture.
Implications - About 40 shops were found breaching the law, but so far only 10 outlets have been forced to shut down. Outside of Sharjah, similar laws have applied to Saudi Arabia and Kuwait. Shop owners from both places have had similar concerns with the law due to the difficulties of finding female salespeople who are willing to work in their shops in a conservative environment.