Cascadian Farm releases a limited edition cereal for April 2019 that not only "introduces a new ingredient to the food industry" but also attempts to drive social change through an ethical business model.
The company launches its Honey Toasted Kernza Cereal where Kernza is a flavorful perennial grain that has similarities with wheat. Due to its farming practices, the ingredient "has shown promise" in being beneficial to the health of the planet. As it changes the methodology of traditional commercial farming, Kernza has the ability to increase soil health, water quality, and surrounding wildlife habitat.
Cascadian Farm's limited edition cereal is tied to the 'Deeply Rooted for Good Movement.' Consumers can get their hands on one of the 6,000 boxes available through online donations ranging from $25 to $250.
Why This Trend Is Growing
- Honey-infused Kernza Cereal
- Opportunity for food companies to introduce honey-infused cereal using sustainable and environmentally-friendly ingredients.
- Ethical Business Models
- Businesses can explore opportunities to drive social change and make a positive impact through their products and practices.
- Perennial Grains
- Emerging trend of using perennial grains like Kernza in food products to promote sustainability and improve soil health.
Industries Being Reshaped
- Food Industry
- Food companies can leverage the demand for ethically produced products by offering limited-edition cereals with sustainable ingredients.
- Sustainable Agriculture
- Adoption of new farming practices, like growing perennial grains, can revolutionize the industry and have a positive impact on the environment.
- Social Impact
- Companies can align their business models with social causes, offering consumers an opportunity to contribute while enjoying their products.
