Cascadian Farm releases a limited edition cereal for April 2019 that not only "introduces a new ingredient to the food industry" but also attempts to drive social change through an ethical business model.
The company launches its Honey Toasted Kernza Cereal where Kernza is a flavorful perennial grain that has similarities with wheat. Due to its farming practices, the ingredient "has shown promise" in being beneficial to the health of the planet. As it changes the methodology of traditional commercial farming, Kernza has the ability to increase soil health, water quality, and surrounding wildlife habitat.
Cascadian Farm's limited edition cereal is tied to the 'Deeply Rooted for Good Movement.' Consumers can get their hands on one of the 6,000 boxes available through online donations ranging from $25 to $250.