Pavement-Level Traffic Lights

These Lights for Pedestrians Were Introduced for Smartphone Users

There have been countless campaigns that have attempted to bring awareness to the dangers of being distracted by one's smartphone when crossing busy intersections, but these lights for pedestrians aim to introduce a new solution for safety.

Since phone users are constantly staring down at their mobile screens, a Dutch town called Bodegraven has taken it upon themselves to update crossing solutions for pedestrians by installing colored LED lights at pavement level. These lights change colors to reflect the direction of moving traffic at the intersection, making it possible for phone users to safely cross even if their eyes are cast downwards.

For the pilot project, the LED light strips were developed by HIG Traffic Systems, as part of a move to anticipate distractions caused by apps, games and social media.

Pavement-level Traffic Lights
Using LED lights at pavement level to enhance pedestrian safety.
Distracted Smartphone Users
Addressing the safety concerns of phone users who are distracted by their mobile screens.
Anticipating Distractions
Developing innovative solutions to counteract the distractions caused by smartphone apps, games, and social media.

Sectors Adopting This

Traffic Systems
The development and implementation of pavement-level traffic lights by HIG Traffic Systems.
Mobile Technology
Creating smartphone applications or features that promote pedestrian safety and minimize distractions.
Smart City Solutions
Providing innovative urban infrastructure solutions to enhance safety for smartphone users and pedestrians.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 48%
Freshness 8%

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