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Deceiving Scenery Installations

Lensvelt Created an Installation to Launch Maarten van Severen

— April 29, 2014 — Art & Design
Lensvelt worked in collaboration with OMA Architecture to create an installation that would showcase the works of Maarten van Severen. The result was a room that mixed photography and graphic elements, along with scale models to create a full multimedia experience.

One of the mantras that Maarten van Severen sticks to is that he's "addicted to every possibility." This mentality allows the artist to explore various realms, and not close any doors when it comes to inspiration or ideas. Restricting oneself to create within conventional ways of thinking is a surefire way to produce pieces that will flop, so Severn avoids this (of course) at all costs.

The installation is perfect for launching the works of this artist, and it was created by Lensvelt to resemble Severen's studio, and demonstrate how he goes through the production process.

Photo Credits: designboom, lensvelt.nl
Trend Themes
1. Multimedia Installations for Artistic Launches - Creating multimedia installations that showcase the works of artists, such as mixing photography and graphic elements with scale models.
2. Exploration Without Constraints - Encouraging exploration of various artistic realms, without limiting creativity to conventional ways of thinking.
3. Replication of Artist's Production Process - Creating installations that resemble the working environment and production process of the artist being showcased.
Industry Implications
1. Art Exhibitions - Using multimedia installations to showcase the works of various artists.
2. Art Education - Encouraging creativity and exploration within various artistic realms through non-conventional methods.
3. Interior Design - Creating installations that replicate the environment and production process of artists as a form of interior design for exhibition spaces.
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