Leinenkugel, the seventh-oldest brewery in the United States, recently announced the launch of its first beer with a splash of seltzer, the Spritzen. Named after the German word for splash, this new alcoholic beverage offers the crisp taste of beer with a hint of fruity seltzer. The Leinenkugel Spritzen boasts 93 calories per 12-ounce serving with 2.2 grams of carbohydrates and zero sugar. Available in three fruit-inspired flavors including Grapefruit, Raspberry Lemon, and Pineapple Strawberry, the new Spritzen is perfect for calorie-conscious consumers looking for a light and fresh beverage.
“There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us,” said Katie Leinenkugel, Leinenkugel’sBrand Strategy and Engagement Lead, and sixth-generation family member. “Spritzen is the refreshing intersection between beer’s timeless taste and the modern rise of seltzers. We know that drinkers enjoy seltzer’s better-for-you qualities but miss the taste of beer, and Spritzen is the perfect option to fill that need.