Wild Berry Sangria is a sangria spritzer and it's a notable one since it's the first fruit-based spritzer created by a Pennsylvania brewery. Straub Brewery is introducing Sabina's Signature Series and the Wild Berry Sangria Spritzer, a refreshing year-round bubbly beverage that blends 100% natural fruit juices and a hint of citrus. There are just 80 calories in the gluten-free beverage, where sparkling mountain fresh spring water is joined by red and white grapes, apple, raspberry and elderberry juices for a refreshing and well-balanced taste.
Straub Brewery President and CEO Bill Brock says, "In the beverage industry, flavored wines - such as Sangria - and sparkling seltzers have been doing well over the past few years and we thought, why not combine the two into a fresh new product? Our Sangria Spritzer is a great entry category for new and younger Gen Z and millennial wine consumers, and we've experienced great feedback from a much broader base of new fans."
Why This Trend Is Growing
- Fruit-based Alcoholic Beverages
- Opportunity for breweries to capitalize on the popularity of flavored wines and seltzers by combining them into a fresh and innovative product.
- Lower-calorie Alcoholic Beverages
- Opportunity for alcoholic beverage manufacturers to appeal to health-conscious consumers by offering low-calorie options without compromising on taste.
- Entry-level Alcoholic Beverage Products
- Opportunity for alcoholic beverage manufacturers to target younger generations by offering affordable and approachable products that cater to their specific tastes.
Industries Being Reshaped
- Alcoholic Beverage Manufacturing
- Alcoholic beverage manufacturers can innovate by creating innovative products that cater to changing consumer preferences and trends.
- Craft Beer
- Craft breweries can expand their product offerings by venturing into innovative and unique alcoholic spritzers and flavored wines.
- Non-alcoholic Beverages
- Non-alcoholic beverage manufacturers can tap into the growing demand for low-calorie and fruit-based beverage options by creating innovative products that cater to health-conscious consumers.
