The new packaging design for LegaLega T-Shirts is truly unusual and offers customers a special surprise. Those who purchase one of the LegaLega T-Shirts will receive their product in a milk carton. Inside each of the cartons is one of the t-shirts and a small sketchbook.
LegaLega is a company that specializes in t-shirts and writing hardware including notebooks, sketchpads and diaries. The inspiration behind the milk carton packaging for LegaLega T-Shirts comes from the concept of extra-fresh qualities. The cartons were designed by 'MIT disign studio' in Croatia. The white milk cartons are adorned with vibrant fonts, creating a simple, yet appealing look.
Implications - Businesses that promote their products in an unusual or outlandish way will benefit by creating a lasting impression in the minds of consumers. Unusually packaged products will likely be recognizable as the most distinct amongst competitors.