The Lean Cuisine 'MORE Cuisine' line of meals is a new option for consumers that will help to satiate their hunger, while also satisfying a preference for enhanced flavor and premium ingredients.
The meals are characterized by their larger serving size that contains 20% more protein and vegetables versus traditional Lean Cuisine frozen meals. This makes the meals suitable for those looking for a fast, convenient option to enjoy at lunchtime at the office or mid-week as a quick dinner. The meals come in eight flavors including Orange Chicken, Sweet & Sour Chicken, Roasted Chicken Stir Fry, Four Cheese Tortelloni with Pesto, Balsamic Glazed Chicken and Sesame Chicken & Vegetables.
The Lean Cuisine 'MORE Cuisine' line of meals are available now nationwide at a price point of $2.99 each.
Key Themes Behind This Trend
- Enhanced Frozen Meals
- The Lean Cuisine 'MORE Cuisine' line with 20% more veggies and protein creates opportunities for increased consumer satisfaction and loyalty.
- Convenient Mealtime Solutions
- Larger serving sizes and a price point of only $2.99 per meal create opportunities for consumers seeking convenient and affordable meal options.
- Healthy Fast-food Alternatives
- The Lean Cuisine 'MORE Cuisine' line provides an opportunity for businesses to tap into the growing demand for healthier fast-food alternatives.
Where This Applies
- Frozen Food
- Innovation in frozen food production and packaging can lead to the creation of new value-added products like the Lean Cuisine 'MORE Cuisine' line with larger serving sizes and premium ingredients.
- Office Lunch Suppliers
- Businesses can capitalize on the Lean Cuisine 'MORE Cuisine' line as a healthy and convenient option for employees to enjoy at lunchtime in the office.
- Health Foods
- The Lean Cuisine 'MORE Cuisine' line offers an opportunity for businesses in the health foods industry to advocate healthy and convenient eating for the time-pressed health-conscious consumers.
