Where else but L.A. would home architecture be so dominated by the media? The owner is Hagy Belzberg. If there is nothing worth viewing on the screen, then a view out any of the glass walls will be just as award-winning. Terraces and patios for the movie buffs, and a 65 foot infinity pool for those who just like to be in the buff.
Implications - Now that the economic downturn is over, consumers are feeling jubilant about their long-term prosperity. A new group of young, wealthy consumers are now looking for a way to express these feelings. Companies should create luxury products that reflect this desire and they will be able to form a deeper connection with these consumers.