Collaboration Cheese-Topped Pies

The Kraft Singles Apple Pie is at the Little Pie Company

The Kraft Singles Apple Pie is a collaboration dessert created by the brand in collaboration with the Little Pie Company in New York City to offer consumers a delicious option to try out this summer. The pie features the signature recipe that the quintessential American dessert has come to be known for including hand-cut golden delicious apples tossed in cinnamon, nutmeg and light brown sugar. The pie ie also baked with Kraft Singles inside with an additional slice on the top to take apple pie with a slice of cheese to a whole new level.

Associate Director for Kraft Singles at the Kraft Heinz Company Kelsey Rice spoke on the new Kraft Singles Apple Pie saying, "Kraft Singles is a small ingredient that makes a big difference, and we are on a mission to make simple irresistible and reignite America's love for Kraft American Cheese."

Collaboration Desserts
Opportunity for brands to collaborate with other companies to create unique and innovative dessert offerings.
Cheese-topped Pies
Growing trend of adding cheese as a topping to traditional pie recipes, creating a savory-sweet flavor combination.
Reviving Traditional Desserts
Reimagining classic desserts like apple pie with new ingredients and flavor profiles, appealing to modern consumers.

Sectors Adopting This

Food and Beverage
Industry players can explore collaborations to create new dessert offerings and experiment with unusual flavor combinations.
Cheese Production
Opportunity to develop specialized cheese products designed specifically for use as toppings or fillings in desserts.
Bakery
Innovative bakeries can create unique twists on traditional desserts, attracting customers with adventurous flavor combinations.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 52%
Freshness 18%