Kraft Mac & Cheese and Ryan Reynolds teamed up to create a new video ahead of the release of Netflix's The Adam Project film. The video commercial features some of the movie's cast members, including Reynolds and actor Walker Scobell who stars as young Adam, promoting Kraft's classic dish.
The video also features a delicious and comforting bowl of Kraft Mac & Cheese to promote the feel-good, action-driven film set to launch on March 11th. Walker Scobell channels some of Ryan Reynolds' trademark sarcasm with humourous one-liners in the Kraft commercial, including describing the brand's dish as "if cheese and rainbows had a baby." The commercial is available for view on YouTube and Ryan Reynolds' Instagram.
Image Credit: Kraft
What's Driving This Trend
- Food-branded Film Collaborations
- More food brands will seek out opportunities to align themselves with upcoming films to increase brand recognition and consumer engagement.
- Celebrity-endorsed Food Promotions
- Celebrity endorsements in food promotions will become more common to attract a wider audience and create buzzworthy content.
- Social Media Food Advertising
- Social media platforms will be increasingly utilized by food brands to target younger demographics, with creative and entertaining content that aligns with trending films.
Who This Affects Most
- Food and Film
- Food and film industries can leverage each other's audience by collaborating on marketing campaigns to promote upcoming releases and food products.
- Culinary Tourism
- Culinary tourism industry can benefit from featuring food products such as Kraft Mac & Cheese as a travel destination's must-try dish, inspired by popular films or TV shows.
- Celebrity Brand Endorsements
- Other industries or brands can seek out celebrity endorsements to create hype and drive sales, following KFC's example with Colonel Sanders and Beyonce's collaboration with PepsiCo.
