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Intensive Moisture Curly Haircare

Kinksology's Co-Cleanse Shampoo is Paraben and Sulfate-Free

— July 27, 2020 — Fashion
Kinksology's Co-Cleanse formula is a gentle and nourishing product that is specifically geared towards consumers with curly hair. The highly concentrated cleanser works to clarify and cleanse curly tresses without being harsh on one's scalp or skin. The formula is also free of parabens, sulfates, alcohol and mineral oil and is 100% plant-based and vegan-friendly.

Kinksology is a sustainable haircare brand that is "committed to healthy ingredients for healthy hair" and formulates its products with "safe, nutritious ingredients that provide the most benefits." Celebrating the beauty of natural curls, the brand aims to nourish and control natural curl patterns and creates products that are safe for both untreated and chemically treated hair. Specifically, the Co-Cleanse formula is a great option of dry, damaged or dyed hair, helping to rebuild fibers and to help consumers achieve their bounciest curls possible.
Trend Themes
1. Natural Haircare - The rise of natural haircare products creates an opportunity for innovative brands like Kinksology to develop sustainable and nourishing formulas for curly hair.
2. Clean Beauty - The demand for clean beauty products, free from parabens, sulfates, and other harmful ingredients, allows brands like Kinksology to offer gentle and safe options for consumers with curly hair.
3. Vegan-friendly Haircare - The increasing popularity of veganism and ethical consumerism presents a disruptive innovation opportunity for brands like Kinksology to create plant-based and vegan-friendly products that cater to the needs of individuals with curly hair.
Industry Implications
1. Haircare - The haircare industry can benefit from developing specialized products like Kinksology's Co-Cleanse formula, which caters to specific hair types with a focus on nourishment and gentle cleansing.
2. Sustainability - The sustainability industry can explore partnerships and innovative initiatives with brands like Kinksology to promote eco-friendly packaging and sustainable sourcing of ingredients for haircare products.
3. Personal Care - The personal care industry has an opportunity to tap into the growing demand for clean and plant-based beauty products by offering a range of options specifically designed for consumers with curly hair, like Kinksology's Co-Cleanse formula.
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