The Native Curl Care collection is a new line of haircare products formulated with consumer needs in mind and provide curl hair with the support it needs.
The products are formulated with curl hair types ranging from 2A to 3C in mind and are crafted with 10 ingredients with no parabens, silicones, dyes or sulfated surfactants in the mix. The haircare solutions have a coconut milk and turmeric scent profile, and are capable of enhancing natural waves while also minimizing frizz. The products consist of shampoo, conditioner and a two-in-one to provide consumers with a complete range to use on their curly hair.
The Native Curl Care collection is available to purchase online and expands on the brand's existing range of free-from cosmetic solutions.
What's Driving This Trend
- Free-from Curly Haircare Products
- The trend for free-from curly haircare products offers disruptive innovation opportunities for natural, organic and clean beauty brands.
- Coconut Milk and Turmeric in Haircare
- With the rise of natural ingredients in haircare and increasing popularity of turmeric and coconut milk, brands have the opportunity to capitalize on this trend with innovative haircare solutions.
- Customized Haircare for Curl Types
- The trend for customized haircare for different curl types presents an opportunity for brands to provide targeted and personalized haircare solutions for consumers with curly hair.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can benefit from the trend for free-from and natural haircare solutions, by developing new product lines and adjusting existing product formulas.
- E-commerce
- The e-commerce industry can profit from the increased availability of free-from curly haircare products, by offering a wider range of options to consumers and making it easier to shop for specific haircare needs online.
- Cosmetics Packaging
- The trend for specialized haircare solutions for different curl types creates opportunities for cosmetics packaging companies to develop new, innovative packaging solutions that make it easier for consumers to use and store their haircare products.
