Black-owned business Consciously Curly Co., based in Bend, OR, offers a trio of solid shampoo bars. The company features a Clarifying Shampoo, a Cleansing Shampoo, and a Conditioning Shampoo. Because of their solid format, all three are more sustainable options for consumers than traditional haircare. This is because the solid format uses less water.
Consciously Curly Co. formulates its solid shampoo bars with surfactants, clays, and botanicals. It is estimated that one four-ounce solid shampoo bar will last between four and six months. This is the equivalent of eight bottles of eight-ounce liquid shampoo, meaning that going solid is also cost-effective. While the Clarifying Shampoo Bar adds volume and strengthens hair, the Cleansing Shampoo Bar "acts like a magnet to attract grime and build-up." Finally, the Conditioning Shampoo is creamy and gentle.
Image Credit: Way of Being
Why This Trend Is Growing
- Solid Shampoo Bars
- The trend of solid shampoo bars presents an opportunity for sustainable and cost-effective haircare products.
- Surfactant-based Formulas
- The use of surfactant-based formulas in solid shampoo bars provides an opportunity for more effective hair cleansing.
- Eco-friendly Packaging
- The trend of eco-friendly packaging for solid shampoo bars presents an opportunity for sustainable and responsible haircare products.
Industries Being Reshaped
- Personal Care
- The personal care industry can benefit from developing more sustainable haircare products, such as solid shampoo bars.
- Natural Beauty
- The natural beauty industry can incorporate solid shampoo bars into their product lines as a effective and eco-friendly option for consumers.
- Sustainable Packaging
- The sustainable packaging industry can collaborate with personal care brands to develop eco-friendly packaging solutions for solid shampoo bars.
