Selfish Yogurt Ads

Danone's Ads Features Kids Who Don't Want to Share

Every so often, you come across a snack so good, that it turns grown adults into little kids who don't want to share. These ads for Danone's Danette brand make sure that the tasty snacks are completely hidden from sight, making you want something that you can't have even more.

With tasty flavors like chocolate, espresso, white chocolate and pistacho, it's understandable why one might want to hide these decadent dessert snacks and hoard them for themselves. These adorable ads feature kids playing hide and seek, although as some young kids do, they fail to hide themselves completely from the sights of others, as seen by the toes, hands and legs that peek out in these charming yogurt snack ads.

Adorable Yogurt Ads
Using kids and playful hide-and-seek themes in ads to create desire for exclusive treats.
Hoarding Snacks
Promoting the idea of keeping delicious snacks hidden and secret, appealing to consumers' desire for indulgence.
Decadent Flavors
Highlighting unique and mouth-watering flavors to entice consumers to try the yogurt snacks.

Where This Applies

Food and Beverage
Creating innovative marketing strategies to generate excitement and demand for indulgent snacks.
Advertising and Marketing
Utilizing engaging and adorable concepts in advertisements to captivate audiences and drive sales.
Children's Products
Leveraging the charm and innocence of children to appeal to parents and encourage them to try the products for their families.
SCORE
2.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 54%
Freshness 8%