The Petits Filous dairy-free yogurts are the brand's newest product for the UK market that will provide families with a way to incorporate plant-based yogurts into their diet.
The product is made with almonds and will come in the brand's bestselling raspberry flavor option to start. The product features a flavor profile that is perfect for children, which will make it easier for parents to incorporate into their diet. The yogurts will come in four-packs at a price point of £2.35 each.
Head of Marketing of Yogurt, Northern Europe at General Mills Joanna Goodman spoke further on the Petits Filous dairy-free yogurts saying, "In recent years we’ve seen an increase in families seeking dairy free alternatives, either due to intolerances or simply as a lifestyle choice. With limited healthy snacking options available in this space, we wanted to ensure that children who don’t eat dairy can still enjoy the benefits of our yogurts. Dairy Free is packed with calcium and vitamin D and offers the same great taste you would expect from Petits Filous.”
Key Themes Behind This Trend
- Plant-based Dairy Alternatives
- The popularity of plant-based diets is increasing and provides opportunities for the development of more alternatives like dairy-free yogurts made with almonds.
- Child-friendly Healthy Snacks
- The demand for healthy snacks that appeal to children creates an opportunity for the development of nutritious and tasty options like these new Petits Filous dairy-free yogurts.
- Convenience Packaged Foods
- Packaged plant-based yogurt alternatives provide convenience for families with busy lifestyles who are seeking healthy and easy snacking options.
Where This Applies
- Plant-based Food and Beverage Industry
- There is an opportunity for companies to expand their product lines and develop new plant-based dairy alternatives in response to the rising demand for healthier and sustainable food options.
- Children's Snacks Industry
- The demand for healthy and appealing snacks for children creates opportunities for companies to develop new products like these dairy-free yogurts that cater to health-conscious parents and children's taste preferences.
- Convenience Foods and Snacks Industry
- The demand for healthy and convenient plant-based snacks creates opportunities for companies to develop and market more products like these dairy-free yogurts that appeal to busy families seeking nutritious and convenient options for their on-the-go lifestyle.
