Unlike many other beverages that are branded with cartoon mascots, Ruckus and Co. sets itself apart with kid smoothies that are a little more grown-up. The beverages themselves are available in both dairy and dairy-free options that are free from added sugar, preservatives and artificial ingredients. The drinks in flavors like Berry Banana Twist and Tropical Tango are also lunch-ready and school-friendly, as they are free from ingredients like nuts and gluten.
The beverage brand for kids ages six through 12 was created to offer a more mature option than usual. As Shannon Neumann, senior manager of innovation at SnackFutures, describes, “Kids this age are ‘kidulting.' One day they wake up feeling like little adults. They don’t want something that their little brother or sister can have."
Image Credit: Ruckus and Co.